The Siddhalepa team with the organizers Pro Am Serendib at a press conference on International Iron Man Colombo.

AquaLive range in five fruity flavours

Siddhalepa the leading ayurveda company in Sri Lanka, one of the main sponsors of the Inernational Ironman Colombo, will promote their Aqualive range of beverages which are zero sugar, zero preservative and zero colour.

Over 850 athletes from 63 countries are in Colombo for the Iron Man Contest organized by Pro Am Serendib, to be held from February 23 to 25 at the Galle Face Green.

Siddhalepa stalls in several venues where the contest takes place, including Galle Face, Good Market and the Expo at Shangri-La will serve this refreshing herbal drink in five different flavours – peach, orange, plum, cinnamon, and melon.

Capturing the healthy goodness of our country’s natural herbs, AquaLive has made its entry into the health drink market as the herbal answer to quenching your thirst in a variety of flavours.

As the leading ayruveda pharmaceutical and health products manufacturer in the country, the Hettigoda Group is committed towards building a healthy nation through their holistic approach to a healthier lifestyle.

The zero sugar, zero chemical, zero artificial flavour and colour herbal drink is the healthy alternative to the carbonated or artificial fruit flavoured drinks flooding the market. AquaLive contains health properties that relieve a series of health conditions and promote a healthy lifestyle.

The fruit and herb infusion AquaLive combines the health benefits of a key herb and comes in five fruity flavours to excite your taste buds. For example the peach flavoured drink containing the Rasakinda herb rejuvenates and strengthens the immune system and is a great stress reliever. AquaLive Polpala is a herb used from ancient times and comes in melon flavour, making it a perfect choice to quench your thirst and cool your system. It is also an effective diuretic.

The mango flavoured Ranawara is a valuable herb used in ayurveda to control and maintain blood sugar and also for healthy youthful skin. The plum flavoured Belimal juice promotes proper digestion and is an ideal drink for digestive disorders.

The orange flavoured Iramusu herbal drink is recommended for a healthier respiratory tract, is an effective blood purifier and a detoxificant and a diuretic. It is well known that the high intake of sugar in food and beverage is one of the main causes for the unprecedented surge in 2 diabetes , hypertension, cardiac arrest and other non communicable diseases ( NCDs) around the world.

The Hettigoda Group conducts an annual diabetic camp at their Ayurveda Hospital in Mount Lavinia, as their commitment as an Ayurveda company and a consumer goods manufacturer to spread awareness about the key causes of diabetes and its treatment. A team of ayurveda physicians speak about the disease and preventive measures. Free blood sugar tests and medical advice is also offered at the camp.

In an island wide initiative to protect and educate young victims of the deadly dengue disease now prevalent in epidemic levels across the country, the Siddhalepa Group has launched a dengue educational drive in schools, religious institutes and public places all around the country.

The Awareness Program, now underway across the districts in over 200 schools, also extends to temples and other selected public places and aims to educate children and parents on the management of illness and how to take care of an affected person. The Siddhalepa Group’s target is to reach more than 1000 schools within this dengue high epidemic period.

The program includes a 15 minute video that is played to schoolchildren at group gatherings or school assemblies to inform students of how to manage their illness in the unfortunate event that they fall victim to dengue.

As the medical profession and other dengue awareness educators have discovered, the key danger and the main cause of fatality in dengue patients is the lack of knowledge about how to care for dengue patients during the illness and in the post recovery stage.

The 15 minute video documentary under the directions and guidance of the National Dengue Control Unit and Institute of Infectious Diseases gives a comprehensive understanding to schoolchildren on managing the dengue patient in the crucial period when the dengue symptoms develop and to the final recovery and post recovery stages.

At a ceremony to inaugurate the awareness program Siddhalepa Group’s Managing Director, Mr. Asoka Hettigoda presented a copy of the DVD of the program to Minister of Health, Nutrition and Indigenous Medicine Hon. Dr. Rajitha Senaratne. Siddhalepa Group Chairman Deshabandu Dr.Victor Hettigoda recently released the video to the social media. The 15 minutes documentary can now be watched on Dialog TV as well.

A poster campaign backs up the key 15 minute video to constantly remind children and adults of the dangers of the environment they live in and how to prevent and protect themselves from the disease.

The project is another initiative by the Siddhalepa Group in its Corporate Social Responsibility campaigns which focus heavily on environment and youth.

Siddhalepa popularly known throughout the nation as the “Vedamahathmaya in Every Home” retained a top position among leading brands in Lanka Monthly Digest magazine’s Most Loved Brands 2017. Supirivicky the first Ayurveda toothpaste also secured a higher place in the toothpaste category.

The best Ayurveda brand Siddhalepa, which has won wide acclaim as the “wonder balm” re - established its strong brand identity in the health care category of this annual survey. The brand has been among the top brands since inception.

The Lanka Monthly Digest, one of the country’s leading business magazines, has been publishing this survey on brands by Brand Finance for the last fourteen years. Over the years they fine tuned its criteria and format to make it more relevant in Sri Lanka’s context.

This year the survey was renamed Sri Lanka’s Most Loved Brands from its former titles and in the overall listing Siddhalepa was placed first in “Natural Healthcare” sector and Supirivicky second in the toothpaste category.

Respondents in Colombo and Gampaha were included in the survey as these two districts best represent the urban and affluent who are early adopters of brand and products.

Experiencing a brand is necessary to gain a proper understanding of it, and therefore requires a sufficient discretionary income. Hence the selection of this more urban segment, the magazine says in a report on The Debut of Sri Lanka’s Most Loved Brands.

The survey conducted in October and November last year used street and mall intercept interviews and respondents to the survey were selected randomly. Male and female respondents belonging to higher socio economic groups, within the ages of 20 – 50 were eligible to respond to the survey, the magazine explained.

The questions that the respondents were asked intended to ascertain brand equity, or the strength of the relationship or bond between the product or service and consumer while the respondents may or may not have been users of a particular product or service they have sufficient awareness to arrive at an option to articulate what they believe about that brand. Therefore it is a measurement of perceived attributes of quality, reliability, distinctiveness, reputation and trustworthiness, which at an overall level could be loved by the respondent, LMD reports.

Consistency in brand performance is achieved through a strong brand management system, other factors are availability or an essential product or it could have a long heritage, it added.

Siddhalepa balm is the flagship brand of the Hettigoda Group, manufacturers of over 150 Ayurveda medicines, health care, beauty care, skin care, oral care, wellness and Spa products. The Group was founded in Sri Lanka in 1934.

Siddhalepa balm is used for a multitude of illnesses earning it’s name as the “Vedamahathmaya in Every home”. The ISO and GMP certified balm is effective for common cold, sneezing, flu, headaches, easing of tension, breathing disturbances, toothaches, muscle pains (bruises, distortions, lumbago), joint aches (joint pains, limitation of movement, swellings), rheumatic discomforts, itching caused by insect bites and as an insect repellent.

Supirivicky gained popularity as Sri Lanka’s first ever Ayurveda toothpaste. Made of a collection of 09 Ayurveda herbs the toothpaste which guarantees total protection for gums and teeth in its “natural” colour revolutionized the oral care market. Supirivicky Ayurveda toothpaste has created a solid market for itself in the constantly changing oral care market offering consumers a variety of advantages in oral care. Supirivicky toothpaste’s Ayurveda herbs include Goraka, Pepper, Aralu, Munamal Bark, Velmi, Natural Cinnamon oil, Pilamul, Natural Clove oil, and Katukarandu.

“Siddhalepa’s constant presence in the LMD’s brands survey is a proud testimony for our company of the unfailing popularity of this healthcare product and we are also happy that our oral care product, the first in the market Supirivicky has also been recognized as a favorite in this survey,” Chairman Siddhalepa Group, Deshabandu Dr. Victor Hettigoda.

Golfers participating in the September round of the monthly medal tournament at the Royal Colombo Golf Club (RCGC) discovered or rediscovered the healing touch of authentic ayurveda therapy when the country’s leading ayurveda company, the Siddhalepa Group, hosted the monthly medal tournament in September.

Tired golfers who came back to the club after a hard day on the course were treated to free foot massages by experienced therapists from the company’s ayurveda spa in Ward Place Colombo 7.

The monthly tournament, held on the 8 and 9 September, was a golden opportunity for the company to introduce some of its signature ayurveda treatments and products to the golfing fraternity in a most effective and convincing manner.

All participants received a complimentary ‘Golf Booster’ – a neck and shoulder massage quick treatment to loosen up before heading for the golf course.

The two-day tournament ended with an awards presentation followed by a cocktail for golfers, members of the RCGC and Siddhalepa’s invitees, where the company introduced an Ayurveda-style cocktail called an ayur shooter. The company’s new drink AyurLive was also served during the tournament.

The Siddhalepa Group sponsored all 15 trophies and medals awarded by their Chairman Deshabandu, Dr. Victor Hettigoda and Managing Director Asoka Hettigoda.

While the winners also received vouchers for an all-expense-paid stay at the group’s Ayurveda Resort in Wadduwa, all participants of the tournament received discount vouchers on Spa gift packs. The new partnership between two of the oldest establishments in Sri Lanka is a unique way of promoting good health.

The Siddhalepa Group, with a 200-year heritage in Ayurveda, was established as the Siddhalepa Company 83 years ago by Dr. Don Hendrick de Silva Hettigoda, Dr. Hettigoda’s father. The Royal Colombo Golf Course is 137 years old and is the second oldest golf club outside of the United Kingdom.

This rich heritage has created a new niche for golf in the city of Colombo where ayurveda medicine and a healthy lifestyle is fast becoming a way of life.

At the sixth annual Kekulu Art Competition for pre school children, held on February 13, the Hettigoda Group introduced the Kekulu Privilege Card creating wonderful opportunities for children to begin their education.

It is the first time an FMCG in Sri Lanka has launched a loyalty card for children, offering a host of benefits like free school books and bags, school equipment, bicycles, and laptops.

To receive a Kekulu Privilege Card and be eligible to receive these school books and equipment, schoolchildren are required to send in: 2 Kekulu soap wrappers, one Kekulu cologne carton, 1 Kekulu toothbrush cartons, and 1 Kekulu toothpaste carton.

Siddhalepa also presented the Kekulu Privilege Card to the 100 students whose entries were selected as the best from over 60,000 entries from all districts of the country at this year’s Kekulu Art Competition.

Siddhalepa’s meaningful value addition to their annual island wide art competition to promote the natural talents and skills of our younger generation, is expected to keep the momentum of the Kekulu Range of childcare products through out the year and give an impetus to children to aim for a free school equipment package.

Siddhalepa’s Kekulu Art Competition is open to preschool children in all 25 districts of the country. Held district wise the competition culminates with an overall winner from each of the 25 districts, at an awards ceremony, held this year at the J.R. Jayewardene Centre, Colombo 7.

The Siddhalepa Group marked the World Environment Day with a series of activities building up to the date June 5, revolving around this year’s theme, “Connecting people to nature.”

The Group identified schools throughout the country to continue their ongoing Herbal Garden project based on an environment theme and also launched a Dengue Awareness program following the recent catastrophic floods experienced in the country.

The Siddhalepa Group has won a series of awards and accolades for their work and commitment towards protecting the environment, with their herbal garden, waste management and other environment protection programs.

Creating awareness and appreciation among our youth, the future generation of our country about the importance and value of preserving nature is one of the Group’s key Corporate Social Responsibility initiatives under the banner of Creating Herbal Gardens.

Ten Herbal Garden projects were carried out in leading schools of Western, Southern, Central, and North Central Provinces. Conducting these projects in the immediate aftermath of the recent floods and landslides sent a graphic message to school children who participated in the herbal garden project of the sheer importance of preserving, protecting nature and the disastrous effects of deforrestation.

The project created the desired effect with the schoolchildren whose enthusiasm about what they had learnt and experienced about herbal gardens made them persuade their parents to plant herbs in their home garden as well.

This year the Group marks World Environment Day with a special project to increase awareness about the imminent threat of an outbreak of dengue in the country, following the ravages of the recent floods which devastated the south and western districts of the country.

The Siddhalepa Group launched a dengue awareness program in identified school in the affected areas. The core of the program is creating awareness about the chief cause of dengue, spread by the infected dengue mosquito and how the recent floods could cause a severe threat to the spread of this disease. The Group has produced a DVD which explains the vicious cycle of the dengue epidemic and how as schoolchildren the causes for the spread of dengue can be controlled or eradicated. The DVD also talks about the symptoms and cure of the disease. As an additional aspect of the program a dengue poster campaign also has been launched.

Concurrent to these two major projects to mark the World Environment Day the Group has several other ongoing programs in energy saving and waste management which are among the key corporate social responsibility activities in environment protection.

For example the Group’s program to supply garbage bins to schools and temples continues

for the 39th consecutive year. Boards with environment protection themes and moral values messages were also set up in schools, temples and public places. Once again working towards educating the future generation on the importance of protecting the environment the Group organizes oratory and painting competition on environment protection.

Siddhalepa Group Managing Director, Mr. Asoka Hettigoda was among the top travel advisers who met Dr.Taleb Refai, Secretary General of United Nations World Travel Organization (UNWTO) during the recent PATA annual session held in Negombo from 18th May to 21st May. 

At the sixth annual Kekulu Art Competition for pre school children, held on 13 February, 2018. Siddhalepa’s Kekulu Art Competition is open to preschool children in all 25 districts of the country. Held district wise the competition culminates with an overall winner from each of the 25 districts, at an awards ceremony, held this year at the J.R. Jayewardene Centre, Colombo 7.

W. Enara Anne Virgini a little girl from Anuradhapura District won the first prize, while P.R. Teshada Paminda from Ratnapura District was placed second. The third best entry was from Gangul Wijethunge Jayawardena from Galle.

The three winners received their awards from Chief Guest Siddhalepa Chairman Deshabandu Dr. Victor Hetigoda and Mrs Hettigoda.

The Kekulu range of children’s soap, toothpaste, colognes are among the most popular products in the Siddhalepa brand of the over 150 products manufactured by the Hettigoda Group based on the ayurveda formulas.

The Group has an 83 year long history of manufacturing a range of pharmaceutical, healthcare and cosmetic products using the knowledge of ayurveda medicine handed down three generations. Over the years the company has developed state of the art production lines and techniques for their products to meet all quality standard and conform with ISO standards.

Siddhalepa Group Receives Prestigious Asia Responsible Entrepreneurship Award for it’s long commitment to Sustainability and Corporate Social Responsibility.

With the annual trek of thousands of pilgrims to the sacred mountain of Sri Pada to pay homage to the sacred foot imprint of the Lord Buddha, which enshrines the peak, the Siddhalepa team moved into action from Day One of the season on December 3rd.

Siddhalepa has set up its medical camp at Sri Pada continuing a tradition of over 35 years, facilitating a peaceful and comfortable journey for the devotees on their most sacred pilgrimage to the mountain peak. Siddhalepa will continue its camp for six months until the Vesak Poya when the Sri Pada season ends.

A team of Siddhalepa staff working in two shifts, are on duty the day and night ministering to pilgrims, annointing their foreheads with the Siddhalepa balm, to protect them from the icy winds that blow across the mountain as they reach the summit. On their descent, the weary flocks of pilgrims are treated for their pains and discomforts with foot, head and shoulder massages and a steaming hot cup of Lakpeyawa.

As the country’s leading Ayurveda Group, the service of extending their medical assistance to Sri Pada pilgrims was originated by the founder of the Siddhalepa Group Deshabandu, Dr. Victor Hettigoda(LittD) in 1978 and has now grown into a large scale operation centred around Gangulathenna about 1 ½ km up the sacred mountain.